Gamescom 2015 – Photo Impressions: Trends in Toy-to-life

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Everybody likes to play, especially at gamesom 2015: And the industry is changing. While Skylanders started THIS cool trend early on, a lot of new games publishers and developers are now also trying to invade the toy-to-life market.

Disney is alread a major player and others are following quickly: like Lego (2,3) oder even HALO (1).

gamescom 2015 new trend HALO 5in toy-to-life gaming
HALO also want to play with toys: At Toy Fair 2015 in New York City, the developer already presented a new toy line including everything from models, to action figures. At gamescom 2015 you can take a peek at HALO 5 Guardians and the sandbox and toy-to-life figures. © A. Härtlein
gamescom 2015 new trend in toy-to-life gaming lego
Lego booth at gamescom 2015 presenting their toy-to-life concept LEGO DIMENSIONS. © A. Härtlein
gamescom 2015 new trend in toy-to-life gaming lego
Lego presents Homer Simpson for a new toy-to-life gaming concept LEGO DIMENSIONS © A. Härtlein
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